[REC] is a Spanish film based on a reporter who films the events of a house filled with infected people whilst trapped inside. The film poster gives very little of this away. We don’t see anything that could give away the storyline. All that is presented to us is a picture, the title and ‘experimenta al miedo’ meaning ‘experience the fear’. The simplicity to this poster is something that I feel I am seeing quite a lot with film posters. Not giving much of the film itself gives a sense of mystery to the story. It makes you wonder why the woman in this picture looks like this and makes you use your own imagination to do this.In my own poster, I hope to do the same to make my film seem very mysterious with its story. This would mean that people would have to watch a trailer to get a bigger picture of the story so would inevitably gain me more advertisement.
But although little of the story is given away, what is presented to us is enough to grab the attention of the target audience. The genre of horror is certainly shown in the poster. The colours used are very dark with the majority of it being completely black. The only part where there is lighter colour is the title and the small line above. This makes it much more noticeable and draws your attention straight to this. The picture also shows its genre through the shadows of the girls face. Because of this shadow, we see little of the girl’s face which as a result, could lead the target audience to make this up on their own. It doesn’t give away whether this character is good or bad so adds more mystery to the film especially because you cannot see her eyes at all as they are such a huge give away to our expression. Finally, the line ‘experience the fear’ is another sign of the genre. It also makes the films look more appealing to horror fans as I think its implying that because of the use of the hand held camera, you would feel closer to what is happening and feel that you are experiencing it yourself.
Not only does the poster give away the genre of horror, it also allows us to see it sub genre of hand held camera horror. The obvious give away is the title [REC] with the big red circle in front, known to most people as the icon that shows whilst the camera is recording. However, the lighting seems to be another clue as the light on the girl appears very much like its coming from one source in front of her. Personally, I think that this looks like a camera spotlight.
I think showing my audience the same sub genre would be very effective for my advertisement as these films are becoming very popular. However, because my title is much more subtle than [REC] I will have to use another technique to make this more obvious in my own poster. Another thing that I shall consider using in my own piece is something similar to the line that is used in the poster, ‘experience the fear’. I think that this is very effective for getting the audience’s attention. The small line is almost a teaser to the story.